Formulating Natural Scent Solutions with IXOM Essential Oils

Consumers are demanding more from the products they bring into their homes and onto their skin. Beyond pleasant aromas, they expect authenticity, transparency, and ingredients that align with their values. This shift is reshaping the fragrance landscape across personal care, home care, and wellness categories - and essential oils are at the centre of this transformation.

Through IXOM’s Australian Botanical Products (ABP) brand, we supply premium‑quality essential oils that enable manufacturers and brand owners to meet rising expectations for natural, sustainable, and high‑performance fragrance solutions.

The Market Shift Toward Natural Fragrance Systems

Interest in natural fragrances and essential oils has grown significantly as consumers seek products that feel closer to nature and reflect their personal wellbeing goals. Essential oils offer aromatic richness and authenticity that resonate strongly with today’s conscious shoppers.

“We’re seeing a clear shift toward natural fragrance systems across every category,” says Erika Reeves, IXOM Portfolio Leader for Essential Oils. “Brands want to meet consumer expectations without compromising performance, and essential oils give them a powerful way to do that.”

For manufacturers, this trend presents an opportunity to expand product lines, elevate brand storytelling, and tap into a fast‑growing segment of the market.

IXOM’s Essential Oil Expertise

Through ABP, IXOM offers one of the region’s most comprehensive portfolios of essential oils, sourced from trusted growers around the world. Our range includes well‑known botanicals such as lavender, eucalyptus, citrus, peppermint, and tea tree, each rigorously tested to ensure both efficacy and consistency.

Why Partner with IXOM?

• Quality Assurance: ISO‑certified processes, batch testing, and strict quality controls ensure every oil meets exacting standards.

• Reliable Supply Chain: Backed by IXOM’s global network, customers benefit from secure, uninterrupted supply and long‑term sourcing stability.
• Customised Blends: Our specialists develop tailored fragrance blends designed to meet specific olfactory profiles and performance requirements.

“Our customers rely on us not just for ingredients, but for confidence,” Erika explains. “They know every batch is tested, every supplier is vetted, and every product is backed by IXOM’s technical and supply chain strength.”

Applications Across Consumer Categories

Essential oils bring versatility and sensory appeal to a wide range of formulations:

• Personal Care: Shampoos, conditioners, lotions, soaps, and skincare enriched with natural aromatic profiles.
• Home Care: Candles, diffusers, air fresheners, and eco‑friendly cleaning products that deliver both function and ambience.
• Wellness: Aromatherapy blends and relaxation products that support consumer wellbeing.

Natural scents do more than enhance product experience - they help brands build emotional connection and reinforce values such as trust and sustainability.

Technical Considerations for Formulators

Working with essential oils requires specialised knowledge to ensure integrity and performance. IXOM’s technical team supports formulators with guidance across key areas:

• Solubility & Stability: Ensuring oils are properly emulsified and compatible with surfactant systems, water‑based formats, and other formulation types.
• Blending Techniques: Crafting balanced, long‑lasting aromatic profiles through expert combination of top, middle, and base notes.
• Regulatory & Safety Compliance: Support in managing allergens and meeting relevant standards, including TGA and IFRA requirements.

“Formulators often come to us with challenges around stability or compliance,” Erika notes. “Our team works alongside them to solve those issues quickly so they can get products to market faster.”

Sustainability and Ethical Sourcing

ABP and IXOM are committed to responsible sourcing practices. Our supply chain prioritises:

• Sustainable harvesting
• Fair trade and community support
• Environmental stewardship
• Transparent traceability

“Sustainability isn’t optional anymore - it’s expected,” says Erika. “We work closely with growers who share our commitment to ethical and environmentally responsible production.”

These commitments align with the values of today’s conscious consumers and support brands in achieving their sustainability objectives.

Partner with IXOM to Innovate with Essential Oils

Whether you’re reformulating existing products or developing new natural fragrance solutions, IXOM provides the expertise and technical support needed to succeed.

Connect with our team to request samples, discuss formulation challenges, or explore our full essential oils portfolio.